Google Launches Website Optimizer API

Google is continually updating its products through small updates and features but, in order to perfect those features and decide which ones to launch, the company uses a lot of testing. Virtually all of its updates are tested with a small subset of users, sometime several variations of a feature at a time, in order to get some real-world feedback before release. But the company also offers the Google Website Optimizer tool, which allows webmasters to make the same kind of testing, and the tool just got a brand new API to extend its usefulness.